The Resale is the bread of many and the hunger of many others. Nike confronts this practice and stands up to the business by presenting the Air Jordan 1 [Not For Resale]. Coming in a black, white, and varsity red colorway, it features large “NOT FOR RESALE” text on its midsole, plus embroidered “NO PHOTOS” on the heels, “WEAR ME” on the tongues, “PLEASE CREASE” on the toe boxes, and “NO L’S” in templates. Lastly, the upper is constructed from soft, premium leather, while the silhouette itself sits in the shape of the iconic Jordan 1.